A flyer is a form of advertisement; it allows people to identify some of the key element of a particular program or interest of subject in a short space. Making a flyer requires some in-depth investigation onto what is the most important and who the flyer needs to target. I have never make a flyer before so needless to say it was rather a challenge making my class project! But I had fun doing it nonetheless!
Like any type of advertisement a flyer has different effects on consumers, it changes their prospective on what is, and what is not, worth buying, what they buy and when they buy it. When advertisers plan their strategies for the sale of a certain product, they look at who would use the item and if this type of advertisement would serve its purpose. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up.
The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Like when Bridgewater State University writes the slogan “Expect More Achieve More” That slogan would grab any parents’ attention. That is what Advertisers do and I hope my flyer serves its purpose and that is to give as much information to prospective students about the school just in one double sided page.
I agree with the influence advertising has on a persons perspective. Advertising plays such an important role for a company and it always surprises me if it is overlooked. Advertising can take so many forms, it includes everything from the logo, website, and commercials. Take for example, the McDonald arches and the Coca-Cola symbol, you could travel most places in the world and those two logos will be recognized. That is a huge potential impact on your company and sometimes advertising is brushed off.
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